Through thorough research and analysis, we crafted a formula designed to captivate our High Net Worth (HNW) readers, exerting influence over their opinions and purchasing decisions. Our articles and advertorial content were meticulously tailored to resonate with our audience, a strategy that manifested in well-attended events and yielded millions in revenue for our esteemed partners.

With the expansion of our product portfolio, we seamlessly transitioned readers into members with the introduction of the Bluxe mobile app and membership service. Our groundbreaking algorithm garnered recognition, earning a feature in GQ magazine.

Over the past five years, our brand has cultivated a robust network comprising both individual readers and corporate entities. We are committed to empowering and connecting with this demographic through digital media, digital currency, and a spectrum of products and services. Our unique formula amplifies featured brands by crafting personalized and immersive narratives, connecting real-life readers through events and fostering real-time engagement within this underserved community.

Recognizing that African and Asian high net worth individuals represent the largest demographic of millionaires globally, catering to and understanding the needs of this community stands as our paramount objective.